HotSpot is a company working out of Fredericton, New Brunswick. Best known for our pay-by-phone parking solution with an integrated and unique beacon system, HotSpot works to revitalize downtowns across the globe. The beacon system is the cornerstone of our company; defining our parking system and in-store customer engagement features for small businesses. It is through these features that we will achieve our mission and purpose.
HotSpot’s mission is to build smarter, more resilient downtowns through offering data and insight to small businesses increasing their competitiveness, resulting in thriving local economies.
Our purpose is to improve the status quo of downtown experiences through better collection, interpretation and communication of data. Through these efforts, we seek to enable small businesses to thrive within their respective industries by providing data and insight to validate business strategies and foster stronger customer interactions and engagement. This will help to build smarter downtowns with more resilient local economies.
HotSpot built and implemented a simple-to-use mobile parking application for downtown visitors to ease their access to local business and provide seamless, enjoyable experiences. The direct relationship between parking qualms and customer visits was clear from inception. Through realizing parking as the point of opportunity for customers to be reached, HotSpot developed a tool to connect businesses to their customers and personalize the entire downtown journey.