Case Studies

Digital Student Transit Pass Pilot a Success

Nearly 100,000 passes used in project’s first year

A year after it launched a digital transit program for students at two local universities, Fredericton Transit is reporting nearly 100,000 passes, no fare evasion and no significant issues. The transit authority worked with HotSpot to replace its outdated pass system with an app-based one that students at the University of New Brunswick and St. Thomas University can access on their phones.The innovation digital system replaces an old one in which student’s ID cards doubled as their bus passes. For Fredericton Transit, this system made it tough to validate legitimate IDs.

A Better Way 

So, last year, it turned to HotSpot for a digital solution to their transit challenge. HotSpot devised a simple, user-friendly solution. Students simply create an account on the HotSpot website or in the app using their student ID number, which is validated against a list provided by the universities’ registrars.

The rollout of the initiative was smooth, the adoption rates high.

“Overall, it’s been going really well,” says Meredith Gilbert, manager of transit and parking services for the City of Fredericton. “We’ve had strong enrollment. It’s giving us better insight into usage. And the new digital pass has a number of features that make it much easier for our operators to validate in real-time.”

Long-Standing Partners

The student transit passes are just one of many solutions that HotSpot has provided to the City of Fredericton, an early adopter of its digital parking app.

“Our ongoing relationship working with HotSpot on parking made working with them for a transit pass for our student population an easy transition,” Meredith says. “The student pass is giving us some perspective on our ability to potentially move into digital payments for other users, such as our general ridership.”

She praises HotSpot’s “hands-on” approach to customer service.

“Their tech response is 24/7, and they’re very responsive to customer comments,” Meredith says. “They’re easy to get a hold of. And they’re eager to know that we’re satisfied.”

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